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Why Every Dispensary Should Have Online Ordering

By 2021, online sales are predicted to account for over 15% of all sales made worldwide. In 2017, online shoppers spent ...

Four Marketing Metrics Every Retailer Should Track

Knowing which marketing metrics to track as a retailer is critical. At times it can be overwhelming to know which metric...

The Leaky Bucket

There a is big issue plaguing retailers – half of all customers don't return. When customers don't come back for a repea...

Tips for Gaining Repeat Customers During the Holiday Season

As consumers get into the holiday spirit, we can expect to enjoy a peak in cannabis sales. According to recent trends, c...

Four Marketing Tips to Boost Retail Sales

The Cannabis revolution has begun, and the competition in this industry is fierce. As cannabis legalization sweeps the n...

Our Thoughts: Jared Polis Fundraiser

We Support Jared Polis. Last week, a handful of the Baker team attended the Jared Polis Fundraiser to show our support f...

3 Things Successful Dispensaries Do

Some Dispensaries Just Get It. It has only taken the cannabis industry a few years to make a tremendous shift from illeg...

Choosing Your Dispensary Loyalty Program

  “A loyalty program is not about customers being loyal to you. It’s about you being loyal to customers. You earn loyalt...

Dispensaries Need Great Websites Yesterday

INTRODUCTION: Having a website is an essential investment for any business, and the cannabis industry is no different. E...

3 Product Pricing Strategies for Dispensaries

Did you know there were 8 ways you could strategically price products in your dispensary? In this article, we’ll cover 3...

3 Customer Experience Tips For Dispensaries

The Customer Experience Has Changed In the past ten years, the customer experience in retail has changed dramatically. R...

Dispensary Ads Are More Expensive Than Super Bowl Commercial...

The Super Bowl is the time of year where brands throw marketing “Hail Mary’s." Companies spend millions of dollars for j...

3 Retail Tips To Improve Dispensary Sell-Thru

As more medical states make the leap to recreational, dispensaries must transform their waiting-room style operation int...

How Personalized Strain Alerts Are Used By The Most Successf...

Did you know that the most critical factor that a customer considers before visiting a dispensary is the inventory¹? Dis...

The Broncos Effect On Cannabis Sales

Events are catalysts that directly impact how much revenue your business will generate. The most innovative companies in...

How To Retain Both Your Medical And Recreational Cannabis Cu...

Medical and Recreational cannabis dispensaries often carry similar products, but the medical patients and the recreation...

Why Texting Is The Most Powerful Tool For Your Dispensary

In a world where your customer sees over 350 ads a day, it is essential to get your message to the right person at the r...

What To Expect With Print Marketing

Print Advertising Revenue Since 2000, print advertising has gone into a nosedive. There are a few key reasons why compan...

SMS Cannabis Marketing: Part 1

This is the first in a three-part series on how texting can impact your bottom line. Everybody texts, but not enough peo...

Building Your Customer List

Before we get into best practices for connecting, understanding, and creating loyal customers, it’s important to start f...

Intro To Baker

Cannabis Shopping Is Changing. Are you ready? The Cannabis industry is growing. Rapidly. Along with growth, there are un...

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