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July 01, 2016

Intro To Baker

Cannabis Shopping Is Changing. Are you ready?

The Cannabis industry is growing. Rapidly. Along with growth, there are unprecedented regulatory changes happening every day, and it can be tough to keep your customers top of mind. Over the past five years consumer shopping habits in retail have drastically changed. In the nascent legal cannabis industry, retailers have the ability to harness these developments to set the standard of the cannabis shopping experience. As the cannabis industry commoditizes, new entrants will come into play and it will be tougher than ever to distinguish yourself from the field.

 

In retail, only a handful of companies are responsible for the lion’s share of all growth. It turns out, they all have the same priorities – customer centricity. Companies like Amazon, Starbucks, CVS, and Nordstrom focus most of their resources keeping their existing customers happy rather than going out and getting new ones. And it's working, these companies are driven forward by just a small percentage of users. A majority of your profit will come from a small cohort of loyal customers.

As your business matures, customer retention will quickly become the number one priority for your business. That’s where Baker comes in. We are here to help you understand the value of a loyal customer and provide you with surefire ways to keep them happy.

Over the next few weeks we’ll be providing valuable, first-of-its-kind content, specifically catered to the very underserved cannabis industry. The topics we will be focusing on are:

  • Understanding your customers
  • Connecting with your customers
  • Creating loyal customers

We hope you enjoy this exclusive content to assist your dispensary on a continued journey towards success. If you are interested in learning more or want to sign up for our email list, please or reach out to info@trybaker.com and see how we can help you increase sales and foot traffic.

Topics: Retain

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