Learn how to build brand loyalty and watch visitors turn into repeat customers

December 22, 2016

Personalized Strain Alerts Is The Secret Strategy Used By The Most Successful Dispensaries

Did you know that the most critical factor that a customer considers before visiting a dispensary is the inventory¹? Dispensaries invest heavily in competitive pricing, knowledgeable staff, and the customer experience, but the data proves these aspects of cannabis shopping are less important than having the right product on the shelf for each customer....

Topics: Retain, Engage

September 23, 2016

The Broncos Effect On Cannabis Sales

Events are catalysts that directly impact how much revenue your business will generate. The most innovative companies in the world like Uber and Starbucks look at approaching events such as the weather, concerts, and even elections to make informed decisions on their retail operations and marketing efforts. In our case study below, we examine how the Broncos opening game impacted ...

Topics: Retain

September 23, 2016

Medical Versus Recreational Cannabis Shopping Habits

Medical and Recreational cannabis dispensaries often carry similar products, but the patients that use medical cannabis and the customers that use cannabis are not the same. In our case study below, we looked into the data to see where the differences lie....

Topics: Capture

September 12, 2016

Why Texting Is The Most Powerful Tool For Your Dispensary

  In a world where your customer sees over 350 ads a day, it is essential to get your message to the right person at the right time. Texting can be the number one revenue driver for your cannabis business if utilized correctly Texting is the most reliable way tocommunicate with your customers. Only 23% of emails are read, while 98% of texts are opened, and the conversion rate is 12x ...

Topics: Retain

July 28, 2016

What To Expect With Print Marketing

Print Advertising Revenue Since 2000, print advertising has gone into a nosedive. There are a few key reasons why companies literally stopped spending their money on print advertising, rise of the internet, decline in readership, and lack of transparency. Nine out of ten retailers we talk to have no idea what their ROI is on a campaign....

Topics: Retain

July 21, 2016

SMS Cannabis Marketing, Part 1

This is the first in a three-part series on how texting can impact your bottom line. Everybody texts, but not enough people are texting for their businesses. *90% of texts are opened within 3 minutes* which means there is a ton of potential revenue just sitting in your customers’ pockets....

Topics: Retain

July 14, 2016

Building Your Customer List

Before we get into best practices for connecting, understanding, and creating loyal customers, it’s important to start from square one; building your customer list....

Topics: Retain

July 07, 2016

The Leaky Bucket

There is one truth in retail that you cannot escape – half of all customers that walk in your doors will never return. This phenomenon is also known as customer churn.  Customer churn varies by industry but in retail the rate is highest at about 50%....

Topics: Retain

July 01, 2016

Intro To Baker

Cannabis Shopping Is Changing. Are you ready? The Cannabis industry is growing. Rapidly. Along with growth, there are unprecedented regulatory changes happening every day, and it can be tough to keep your customers top of mind. Over the past five years consumer shopping habits in retail have drastically changed. In the nascent legal cannabis industry, retailers have the ability to ...

Topics: Retain